E-mail Marketing

Often times the most overlooked form of marketing but one of the most powerful as it serves as a direct line of communication to your community that has ALREADY opted in to your brand.

Key Elements:

  • Building Brand Familiarity

  • Acquiring Customers/Clients

  • Retaining & Nurturing existing customers and clients

DO NOT BUY EMAIL LISTS and hope for great results. This is black-hat and there are government regulations regarding this approach.

Conversion Methods

  • Pay to read more on blogs

  • Landing page

  • Time sensitive Offers

  • Promises of Discount Rates or Prices

  • Further Information

  • Booking a Call or Direct Contact

  • Live at events

  • Joining Groups Requirements

  • FREE mini courses

  • Ebooks

Treat your email information in ways that will educate and inspire the user to learn and use your product or service more.

Emails are good for

  • follow ups

  • tutorials

  • “forgetful” to urge them to take action

  • value ad

  • social proof or proof of results

Writing Good Emails

  • Interesting Subject Line

  • Intriguing preview text (1 sentence)

  • Catchy Headline

  • Short body copy

  • Right Offer

  • Clear CTA

  • Ongoing Testing

  • Segmentation / Partitioning

Always automate ahead of time so all new users get a “drip feed”.

Always use an email that looks customized to the user for personal brands especially.

Check to make sure they aren’t going to spam folder.