Publicity Strategies

Go to Main Large Blogs and see who the guest bloggers are, then target them because they are on the big blog’s radars and they need tons of traffic to sell advertising so you start small and they reach out to you instead of you reaching out to them, which looks “desperate”.

  • Blogs (Higher Ranking) 1st Google Page

  • Guest Spots

  • TV

  • Wikipedia

  • Keynotes

  • As Seen On

What People Are Interested In:

  • Follower Count

  • Raising $

  • Launching New Product

  • PR Stunt

  • Break Usage Barrier

  • Big Partnerships

  • Special Industry Report

*Group smaller announcements into one big one.

jWhen pitching, make it easy for the user to press to take your story and “yes, and…” to it without having to create their own narrative.

Email Example:

Hey [name],

I wanted to shoot you a note because I loved your post on [similar topic that did a lot of traffic]. I was going to give the following to our publicist, but I thought I would go to you with the exclusive because I read and really enjoy your stuff. My [company built a user base of 25,000 paying customers in two months without advertising / book blows the lid off an enormous XYZ scandal]. And I did it completely off the radar. This means you would be the first to have it. I can write up any details you’d need to make it great. Do you think this might be a good fit?

If so, should I draft something around [their coverage] words and send it to you, or do you prefer a different process? If not, I totally understand, and thanks for reading this much.

All the best,

[Your Name]

Press Example For Product Launch:

Hey [Name],

Launching [product name] tomorrow at noon PST and [Publishing name] gets free rein on an exclusive before then. [Brand name] makes [pitch of product & benefit solve problem XYZ]. [List key features]. [Positive confidence and why].

Ok, I’ll shut up now and you can check out the demo links/feature pages below, which are much more interesting than my pitch.

PS- Would be happy to do giveaways to [Your brand] [followers/readers]. Thanks again and feel free to reach out if you have any more questions (Whatsapp, phone, etc… listed below).

Video Demo: Youtube.com
Live demo site: Website.com
Features Overview/Whitepaper: Link.com

After writing up your press story, this is how you’ll outreach:

  1. Submit story to link-sharing sites (reddit, Hacker news) with larger audience

  2. Share on social media + paid targeted ads & Group admins

  3. Email to influencers in your niche

  4. Contact other bloggers for guest posts or allow them to write about it

  5. Do follow up interviews about the success of it and podcasts

All this will aid in fund raising.

When the momentum builds, hire a PR firm or consultant to help you with:

  • Best messaging & press positioning for biggest impact

  • Omnipresent future press release and milestones

  • Bigger engagements like live speaking, podcasts and touring

  • Break into sub-outlets or larger networks that are picker