Social Display Ads

Any ads you see on social media are social display ads and are some of the biggest investments and highest converting paid ad campaigns for brands of any size.

Goals: Build audience > engage > convert into customers/clients

Types of Social Display Ads:

  • Branding Exposure

  • Product Sales

  • Join Community

  • Webinars

  • Lead Capture

Major Ads Networks:

  • Google Display Network/Content Network

  • Advertising.com

  • Tribal Fusion

  • Conversant

  • Adblade

Niche Ads Networks

  • The Deck (Web Creatives)

  • BuySellAds (publishers & Mobile)

  • Adaptly

Competitors Ads Analytics

  • MixRank

  • Adbeat

The goals are

  1. Sale

  2. Install

  3. Signup

  4. Conversion

Paid ads are only as good the content and the content is only as good as the engagement.