Testing Strategies

Faster you run your A/B Testing - more growth momentum you can gain.

Must set up validation or invalidation results.

Set end goals first and work backwards.

Achieve End goals in as few steps as possible as soon as possible.

Try things others are not trying yet.

Targeting

• Look where others aren’t

• Keep A/B Testing

• Let the #’s guide you

Goals

Short, Medium & Long Term Goals. As one milestone hits, it sets momentum for next bigger target.

• Number of paying clients

• Number of daily conversions

• A % of target market reached