Unconventional PR Strategies

Using various exposure tactics to get eyes on your brand that may be a hit or miss but if they hit, they will be EXTRA impactful EXTRA fast.

Example:

Publicity Stunt (Media Coverage): Increase coverage or exposure via media

Streakers on an internationally televised football game with website links all over their naked bodies. (Yes this is extreme and troublesome but they got millions of traffic and conversions.)

Customer Appreciation (Contests & Giveaways): Build Brand Goodwill

QR Code from Coinbase crypto app on 2022 Superbowl Sunday that bounced around the screen and gave away $1M in Bitcoin to one lucky winner.

Wepay put a large block of ice at a Paypal press conference after they froze payments for users.

DuckDuckGo bought a billboard outside Google office to promote privacy of search engines.

Blendtec made a campaign “Will it Blend” and put random items in their blender to see if they would blend, and this proved the power of their blender.

When big publications notice something “fresh & new” that seems to get the spectacle of the audience, they want to write about it because it draws attention to their brand as well, so they can “latch on” to your success which increases momentum and traction for your own brand.