Offline Ads

Ads not displayed digitally or on the internet but in real life.

Examples:

• TV

• Radio

• Magazines

• Newspapers

• Yellow Pages

• Billboards

• Direct Mail

Major brands will always use this method and more or less, the age demographics will be “older” than youth.

Hard to track but more foot traffic is higher cost to list.

Publications Examples:

• Major publications (newsstands etc…)

• Trade publications (niche related)

• Local business & magazines

Getting direct contact info can be done by “scraping” or building a database on an Excel sheet. There are also companies and apps that provide this information for a subscription service fee.

Increase Conversions for Send-outs:

• Self addressed envelope w/ stamps

• Handwritten envelopes

• Clear call to action with irresistible offer

• Look at bulk send costs with local shipping (UPS or USPS)

Outdoor Advertising

• Lamar Clear Channel

• Outfront Media

Tips

• Run cheap tests first

• Use remnant ads for cheaper discounts

• Use trackable links or codes to see if conversions are high

• Outsource content creation to smaller groups/students